As you might expect for a sector that is used by a disparate section of businesses, there are many different types of advertisement agency. Although there is plenty of crossover, which of these is right for a specific business will need to be properly researched. The main types include:
Also known as online marketing, digital marketing agencies are almost solely concerned with using the Internet as a platform to promote a business. By trying to attract as many numbers, or visitors, as possible, they attempt to engage customers’ potential that will browse a website. Because they are able to focus this advertisement to the most relevant parts of the Internet, it can be a quite precise practice that garners significant results.
Social Media Marketing
With the growth of social media over the past decade or so, having a presence on sites like YouTube or Twitter can be enormously beneficial to a business. Some sites are able to engage up to a billion people a day, so the potential for social media marketing success is huge. Unfortunately, these numbers can mean a campaign can be easily lost amongst the noise of such sites, thus using a professional agency is wise.
B2B stands for business to business, so as you might expect, this type of agency’s expertise lies solely in the business field. Fostering relationships and ideas are just a couple of the reasons businesses might want to make others aware of their presence, products and services.
B2B advertisement is an even larger sector than consumer advertisement in purely financial terms.
Although it may seem as if viral marketing is a new kid on the block, the fact is it has been around in one form or another for a very long time. With the advent of the Internet, however, it has come a long way in a short time.
Much like social media marketing, viral marketing uses the Internet to engage its audience. Unlike social media marketing, it does not achieve this with straightforward adverts. Short videos are the most common method employed by viral marketers, with a focus on creating word of mouth and the sharing of said video. Other ways to create a successful viral campaign are free products and services.
Design agencies use graphic design to create a succinct and eye-catching logo or message that can be printed onto products, such as free T-shirts and stationary. In this way a brand can be an ever-present advertisement that is seen by both those that use the products and those around them.
Creative agencies are something of an amorphous entity, crossing boundaries into design, social media and many others forms of advertisement. Essentially these are the creative people behind the campaigns, offering services relating to strategy, technology and design.
PR, also known as public relations, is probably best known in the world of politics but it has been at the centre of the advertisement industry for many years. Applying its skills to every media type, from TV to newspapers, as well as conferences and tradeshows, they are mainly concerned with making sure your message gets out there to the right people.